FundComb

Investment and M&A transaction comps

CPG Investment & M&A Transaction Comps

Global CPG and consumer brand investments, capital raises and M&A transactions, including food, beverage, beauty, personal care, supplements and adjacent branded consumer categories.

Consumer CPG Beauty Supplements
101
Reviewed transactions
69
With price data
4.5x
Median EV or valuation / revenue
17.0x
Median EV or valuation / EBITDA
Year Transactions Priced Median EV or valuation / revenue Median EV or valuation / EBITDA
2026 6 5 2.9x 9.9x
2024 6 6 4.2x 16.0x
2023 14 12 4.1x 21.6x
2022 16 6 4.9x 20.4x
2021 18 14 4.7x 15.0x
2020 10 5 4.2x 14.7x
2019 6 5 4.4x 18.7x
2018 4 4 4.5x 21.2x

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CPG transaction table

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Rows with reported value

18 / 25

Acquisition value, USD

USD 26B

Investment capital, USD

USD 80.0M

Median EV or valuation / revenue

4.3x

Columns

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25 shown of 101 matching transactions. Click any transaction row for more detail.

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Milk Makeup
Control
 2021-11-15 Waldencast Acquisition Corp. 386 5.8x -
CPGBeauty
+3
Beauty & Personal CareColor CosmeticsMakeup
2021-10-11 Pacira BioSciences Undisclosed - 11.0x
ConsumerJoint Pain Therapies
+2
Life SciencesNon Opioid Pain Therapeutics
2021-09-08 Perrigo 2,100 4.5x -
ConsumerBlister Care
+6
Consumer Self CareConsumer Self Care / Nonprescription HealthcareNonprescription HealthcareOTC Self CareOTC Self Care / Consumer HealthcareScar Care
Uqora
Control
 2021-07-08 Pharmavite Undisclosed - -
CPGUrinary Health Supplements
+3
UTI HealthVitamins & SupplementsWomen'S Health
Paula's Choice
Control
 2021-06-14 Unilever 2,000 6.7x 18.0x
CPGBeauty & Personal Care
+2
Digital Led BeautySkincare
2021-05-11 THG 255 - 17.0x
CPGBeauty And Skincare Manufacturing
+4
Beauty ManufacturingContract ManufacturingPrestige BeautySkincare
2021-04-30 Nestlé 5,750 3.1x 16.8x
CPGDietary Supplements
+3
Nutritional SupplementsVitaminsVitamins & Supplements
Vegamour
Minority
 2021-04-13 General Atlantic 80 3.0x 15.0x
CPGHair Care
+4
Hair Growth ProductsHair WellnessPersonal Care / Hair Wellness And GrowthVegan Beauty
Go-To Skincare
Control (50%)
 2021-03-01 BWX 138 4.8x 14.9x
CPGBeauty
+1
Skincare
2021-02-03 Jazz Pharmaceuticals 7,200 - 12.9x
BiopharmaceuticalsCannabinoid Medicines
+2
Cannabis Based Epilepsy DrugLife Sciences Cannabinoid Medicines
Microbiome Labs
Control
 2021-01-06 Novozymes 125 3.1x 6.0x
CPGMicrobiome Supplements
+2
ProbioticsProbiotics / Microbiome Supplements
Every Man Jack
Control
 2020-12-01 The Carlyle Group Undisclosed - -
ConsumerDeodorant
+5
Hair CareMen'S GroomingPersonal CareShavingSkin Care
Zicam
Control
 2020-12-01 Church & Dwight 530 5.9x 14.7x
ConsumerCold Remedies
+3
Consumer Healthcare / OTC Cold RemediesNasal Cold RemedyOTC Healthcare
Smarty Pants
Control
 2020-11-25 Unilever Undisclosed 4.0x -
CPGChildren'S Gummy Vitamins
+4
Gummy VitaminsSupplementsVitaminsVitamins & Supplements
Valagro
Control (10%)
 2020-10-06 Syngenta Group Undisclosed 3.4x 17.5x
Agricultural BiologicalsAgricultural Biologicals And Biostimulants
+2
BiostimulantsSpecialty Plant Nutrients
Care/of
Control
 2020-08-31 Bayer 225 - -
CPGPersonalized Vitamins
+4
Subscription WellnessSupplementsVitaminsVitamins & Supplements
Cremo
Control
 2020-08-04 Edgewell Personal Care 235 4.1x -
CPGBeard Care
+4
Men'S GroomingPersonal CarePersonal Care And GroomingShaving
2020-06-18 L'Oréal 400 7.3x 13.3x
CPGNatural Skincare
+2
Personal CarePersonal Care / Natural Skincare
Vital Proteins
Control
 2020-06-10 Nestlé Health Science Undisclosed 4.3x -
CPGCollagen
+4
Collagen And Wellness ProductsCollagen SupplementsProtein PowdersWellness
2020-02-01 ADM Undisclosed - -
CPGBotanical Ingredients
+3
PhytoactivesPhytonutrient IngredientsPhytonutrients
Dermira
Control
 2020-01-10 Eli Lilly 1,100 - -
BiopharmaceuticalsDermatology
+2
Dermatology SolutionsDermatology Therapeutics
Dr. Jart+
Control (33%)
 2019-11-18 The Estée Lauder Companies 1,902 3.8x -
CPGBeauty & Personal Care
+2
K BeautySkincare
Quest Nutrition
Control
 2019-08-22 The Simply Good Foods Company 1,000 2.9x 17.4x
CPGNutrition Snacks
+3
Protein BarsProtein Bars & NutritionProtein Snacks
Filorga
Control
 2019-07-11 Colgate-Palmolive 1,690 8.3x -
CPGAnti Aging Skincare
+6
Beauty & Personal CareCosmeticsPersonal Care SkincarePremium BeautyPrestige SkincareSkincare
Tatcha
Control
 2019-06-10 Unilever 500 5.0x -
CPGBeauty / Skincare
+2
Luxury BeautySkincare
FundComb transaction comps are informational only. Prices are shown as estimated enterprise value where available, with USD used as the default sorting currency; revenue and EBITDA multiples are shown where available. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.