Transaction summary
- Target
- Purely Elizabeth
- Acquirer
- Ferrero Group
- Seller
- -
- Announced
- 2026-08-14
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-09-16
- Latest update
- 2026-10-18
Value and multiples
100% enterprise value
USD 850M
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.4x
Period: LTM Reported August 2026
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Basis
- Forbes (17–18 August 2026) estimates a price above US$850m and LTM revenue of US$250m. Using US$850m as estimated EV gives 3.4x revenue. Inc reports US$200m of 2025 sales, an earlier period. Terms were undisclosed.
Other reviewed estimates
Earlier estimates and their sources.
Source summary
Ferrero to buy better-for-you breakfast brand Purely Elizabeth
ConfirmedFood Dive reported that Ferrero agreed to acquire Purely Elizabeth for undisclosed consideration, with the deal expected to close in the coming months.
Open sourceForbes — Purely Elizabeth sale price and revenue estimates
Estimatedmore than $850 million, or a multiple of over 4 times sales
Open sourceFerrero Group acquisition agreement announcement — 14 August 2026
EstimatedFerrero Group today announced it has signed an agreement to acquire Purely Elizabeth
Open sourceForbes — estimated trailing revenue
Estimated$250 million (estimated trailing 12-month revenue)
Open sourceInc — reported price and prior-year sales basis
EstimatedBased on last year’s revenue figure, the $850 million deal with Ferrero represents “a multiple of over 4 times sales,”
Open sourceContinue your research
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