Too Faced acquired by The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. acquired Too Faced, a US prestige cosmetics brand, on Dec 19, 2016.
Transaction summary
- Target
- Too Faced
- Acquirer
- The Estée Lauder Companies Inc.
- Seller
- -
- Announced
- 2016-11-14
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-04
- Latest update
- 2026-10-18
Value and multiples
100% enterprise value
USD 1.4B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
5.37x
Period: FY2016 Forecast
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 1.4B
Announced approximate purchase price for the entities owning the brand.
Basis
- Estée Lauder forecast 2016 sales above US$270m. Using US$270m as the estimate gives US$1.45bn / US$270m = 5.37x forward revenue. The later provisional purchase price was US$1.484bn.
Source summary
The Estée Lauder Companies to Acquire Too Faced
Confirmedexpected to reach more than $270 million in net sales in 2016. This represents growth of more than 70% for the year and 60% compounded annually over the past three years.
Open sourceThe Estée Lauder Companies Inc. Form 10-Q, Note 3: Acquisition of Businesses
ConfirmedOn December 19, 2016, the Company acquired 100% of Too Faced, a makeup brand, for approximately $1.5 billion.
Open sourceContinue your research
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