Naturium acquired by Elf
Elf agreed to acquire Naturium, a US (California) beauty / skincare brand, on Aug 29, 2023.
Transaction summary
- Target
- Naturium
- Acquirer
- Elf
- Seller
- -
- Announced
- 2023-08-29
- Geography
- US (California)
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-18
- Latest update
- 2026-10-21
Value and multiples
100% enterprise value
EUR 328M
100% enterprise value | EUR
Basis: FundComb estimate
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $354M USD using FX date 2023-08-29 at 1.0803 EUR/USD.
EV / revenue
3.9x
Period not stated
Basis: FundComb estimate
EV / EBITDA
20.9x
EBITDA basis not stated
Basis: FundComb estimate
Basis
- FundComb’s comps spreadsheet values Naturium at EUR 328m, used as the whole-company enterprise value, with revenue of EUR 84m and EBITDA of EUR 16m: 3.9x revenue and 20.9x EBITDA (EUR 328m / EUR 16m is 20.5x). The period is not stated. These are FundComb estimates, not confirmed by a public source. Vogue reported Elf Beauty’s purchase of Naturium on 29 August 2023.
Source summary
Why Elf Beauty bought Naturium - Vogue
EstimatedContinue your research
Related transaction comps
Beauty
Saltair acquired by TSG Consumer
2026-07-30 · Confirmed
View transaction → Beautyrhode acquired by e.l.f. Beauty
2025-05-28 · Confirmed
View transaction → BeautyMinimalist acquired by Hindustan Unilever
2025-01-22 · Confirmed
View transaction → BeautySol de Janeiro acquired by L'Occitane
2021-11-15 · Estimated
View transaction →