Dr. Squatch acquired by Unilever
Unilever acquired Dr. Squatch, a US personal care brand, on Sep 2, 2025.
Transaction summary
- Target
- Dr. Squatch
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2025-06-23
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 99%
- First added
- 2026-08-11
- Latest update
- 2026-10-18
Value and multiples
100% enterprise value
USD 1.5B
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.75x
Period: Annual Sales Reported June 2025; Endpoint Unspecified
Basis: Derived from source data
EV / EBITDA
16.7x
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Total Consideration: EUR 1.2B
Unilever's 2025 filing disclosed €1.243bn total consideration paid for 98.7% of Dr. Squatch.
Basis
- Deloitte reports US$1.5bn EV. Beauty Independent, citing WWD, reports annual sales above US$400m; using US$400m gives estimated EV/revenue of 3.75x. Reuters’ US$90m LTM EBITDA estimate dates to April 2024 and gives 16.67x.
Other reviewed estimates
Earlier estimates and their sources.
Source summary
Unilever Q2 2025 filing
ConfirmedOn 23 June 2025, Unilever signed an agreement to acquire the personal care brand Dr.Squatch from growth equity firm Summit Partners.
Open sourceUnilever 2025 acquisition disclosures
ConfirmedOn 2 September 2025, Unilever acquired 98.7% of the shares of Dr. Squatch
Open sourceUnilever 2025 acquisition disclosures
ConfirmedThe total consideration paid was €1,243 million.
Open sourceUnilever 2025 acquisition note
EstimatedOn 2 September 2025, Unilever acquired 98.7% of Dr. Squatch; total consideration paid was €1,243 million.
Open sourceUnilever And TSG Consumer Man Up With Dr. Squatch, Dude Wipes Deals
EstimatedWomen’s Wear Daily reports that Dr. Squatch’s annual sales have exceeded $400 million.
Open sourceReuters: Dr. Squatch explores sale
EstimatedDr. Squatch currently generates 12-month EBITDA of about $90 million and is growing rapidly, sources said.
Open source100% EV basis review
EstimatedDeloitte Q2 2025 Consumer Products report, page 5, lists Dr. Squatch EV of US$1.5bn. Retain as reported/estimated 100% EV. Unilever’s EUR 1.243bn consideration for 98.7% remains separate.
Open sourceContinue your research
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