Confirmed Control Announced Transaction verified children's gummy vitaminsCPGgummy vitaminsSupplementsVitaminsVitamins & Supplements
Smarty Pants acquired by Unilever
Unilever agreed to acquire Smarty Pants, a vitamins & supplements brand, on Nov 25, 2020.
Transaction summary
- Target
- Smarty Pants
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2020-11-25
- Geography
- -
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-10-21
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed
Basis: FundComb estimate
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- The 4.0x revenue multiple comes from FundComb’s comps spreadsheet and is not confirmed by a public source; the price, revenue and period behind it are not stated. Happi reported Unilever’s acquisition of Smarty Pants on 25 November 2020.
Source summary
Unilever Expands Wellness Reach with Smarty Pants - Happi | Household And Personal Products Industry
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