Confirmed Control Announced Transaction verified Beauty Consumer Personal Care

Touchland acquired by Church & Dwight

Church & Dwight agreed to acquire Touchland, a US personal care brand, on May 12, 2025.

Transaction summary

Target: Touchland
Acquirer: Church & Dwight
Seller: -
Announced: 2025-05-12
Geography: United States
Tags: Beauty Consumer Personal Care
Type: Acquisition
Deal type: Control
Stake acquired: -
First added: 2026-08-11
Latest update: 2026-08-11

Value and multiples

100% enterprise value

USD 700M

100% enterprise value | USD

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

5.38x

Period: LTM At Announcement 2025

Basis: Estimated

EV / EBITDA

12.7x

EBITDA basis not stated

Basis: Estimated

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Closing Consideration: USD 700M

Issuer disclosed $700m payable at closing plus an earnout of up to $180m.

Basis

$700m / ~$130m = 5.3846x revenue; $700m / ~$55m = 12.7273x EBITDA.

Source summary

Church & Dwight to Acquire the Touchland Brand

Confirmed

Church & Dwight to Acquire the Touchland Brand for $700 million Plus Earn-out

Open source

Church & Dwight to Acquire the Touchland Brand

Confirmed

Touchland's trailing twelve month net sales are approximately $130 million and EBITDA is approximately $55 million.

Open source

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