Estimated Control Closed Transaction verified Beauty & personal careConsumerPrestige Beautyprobiotic skincareSkin Care
Tula acquired by P&G
P&G acquired Tula, a US beauty and personal care brand.
Transaction summary
- Target
- Tula
- Acquirer
- P&G
- Seller
- -
- Announced
- 2022-01-04
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-10-21
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed | USD
Basis: Undisclosed
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
6.7x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- The 6.7x revenue multiple comes from FundComb’s comps spreadsheet and is not confirmed by a public source; the price was not disclosed, and the revenue and period behind the multiple are not stated. Happi reported P&G’s purchase of Tula Skincare on 4 January 2022.
Source summary
P&G Buys Tula Skincare - Happi
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