Estimated Control Closed Transaction verified CPGPrestige BeautySkincare
First Aid Beauty acquired by P&G
P&G acquired First Aid Beauty, an US skincare brand on Jul 17, 2018. The transaction value is shown as USD 250m. The current comp implies EV / revenue of 4.5x. Public sources confirm the deal; valuation inputs may include estimates where transaction materials do not disclose the full economics.
Transaction summary
- Target
- First Aid Beauty
- Acquirer
- P&G
- Seller
- -
- Announced
- 2018-07-17
- Geography
- US
- Tags
- CPGPrestige BeautySkincare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-18
- Latest update
- 2026-06-18
Value and multiples
Price / value
USD 250M
Rumored Value | USD
Basis: Public source
EV / revenue
4.5x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- USD 250m rumored value is treated as publicly disclosed or derived directly from public source data.
- Implied EV / revenue is 4.5x, calculated from USD 250m value and USD 56.0m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
Source summary
No public source summary has been published for this transaction yet.