Paula's Choice acquired by Unilever
Unilever agreed to acquire Paula's Choice, a beauty & personal care brand, on Jun 14, 2021.
Transaction summary
- Target
- Paula's Choice
- Acquirer
- Unilever
- Seller
- TA Associates Investor profile →
- Announced
- 2021-06-14
- Geography
- -
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-18
- Latest update
- 2026-10-21
Parties at the deal date
Seller
Current investor profile →TA Associates is one of the world's oldest and most successful mid-market private equity firms. TA has five decades of demonstrated success helping to scale growth companies around the world across five core industries - Business Services, Consumer, Financial Services, Healthcare and Technology. TA invests in both minority and majority transactions - our capital is commonly used to provide liquidity to shareholders, working capital, acquisitions or growth. TA partners with owners and management teams to build outstanding businesses. It focuses on profitable businesses with strong management teams and proprietary products and services. We take a long-term approach, and provide flexible financial structures that are driven by your objectives.
Snapshot preserved for this transaction; current company profiles may differ.
Value and multiples
100% enterprise value
USD 2.0B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
6.7x
Period not stated
Basis: FundComb estimate
EV / EBITDA
18x
EBITDA basis not stated
Basis: FundComb estimate
Basis
- Retail Beauty reported a USD 2bn deal; Unilever’s 14 June 2021 announcement confirms the acquisition without stating a price. Revenue of USD 299m and EBITDA of USD 111m come from FundComb’s comps spreadsheet, which cites Intrepid’s Q2 2021 beauty M&A report; they are not confirmed by a public source. With USD 2,000m they give estimated multiples of 6.7x revenue and 18.0x EBITDA; the period is not stated.
Source summary
Unilever to acquire Paula's Choice skincare - Unilever
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