Estimated Control Announced Transaction verified Beauty & personal careCPGdigital led beautySkin Care

Paula's Choice acquired by Unilever

Unilever agreed to acquire Paula's Choice, a beauty & personal care brand, on Jun 14, 2021.

Transaction summary

Target
Paula's Choice
Acquirer
Unilever
Announced
2021-06-14
Geography
-
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-06-18
Latest update
2026-10-21

Parties at the deal date

Seller

TA Associates

Current investor profile →

TA Associates is one of the world's oldest and most successful mid-market private equity firms. TA has five decades of demonstrated success helping to scale growth companies around the world across five core industries - Business Services, Consumer, Financial Services, Healthcare and Technology. TA invests in both minority and majority transactions - our capital is commonly used to provide liquidity to shareholders, working capital, acquisitions or growth. TA partners with owners and management teams to build outstanding businesses. It focuses on profitable businesses with strong management teams and proprietary products and services. We take a long-term approach, and provide flexible financial structures that are driven by your objectives.

Snapshot preserved for this transaction; current company profiles may differ.

Value and multiples

100% enterprise value

USD 2.0B

100% enterprise value | USD

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

6.7x

Period not stated

Basis: FundComb estimate

EV / EBITDA

18x

EBITDA basis not stated

Basis: FundComb estimate

Basis

  • Retail Beauty reported a USD 2bn deal; Unilever’s 14 June 2021 announcement confirms the acquisition without stating a price. Revenue of USD 299m and EBITDA of USD 111m come from FundComb’s comps spreadsheet, which cites Intrepid’s Q2 2021 beauty M&A report; they are not confirmed by a public source. With USD 2,000m they give estimated multiples of 6.7x revenue and 18.0x EBITDA; the period is not stated.

Source summary

Unilever to acquire Paula's Choice skincare - Unilever

Estimated
Open source

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