Primal Nutrition, LLC (Primal Kitchen) acquired by The Kraft Heinz Company
The Kraft Heinz Company acquired Primal Nutrition, LLC (Primal Kitchen), a US condiments, sauces and dressings brand, on Jan 3, 2019.
Transaction summary
- Target
- Primal Nutrition, LLC (Primal Kitchen)
- Acquirer
- The Kraft Heinz Company
- Seller
- -
- Announced
- 2018-11-29
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-04
- Latest update
- 2026-10-21
Value and multiples
100% enterprise value
USD 200M
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4x
Period: FY2018E
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 201M
Kraft Heinz filing reports total cash consideration paid of $201 million.
Basis
- Kraft Heinz originally announced a price of approximately USD 200m, used as the estimated whole-company EV. A later filing reports USD 201m cash consideration, shown separately. Secondary reporting gives expected 2018 net sales of USD 50m, a forecast. USD 200m / USD 50m forecast 2018 revenue = 4.0x.
Source summary
The Kraft Heinz Company 2019 Form 10-K, Note 4: Acquisitions and Divestitures
Confirmedwe acquired 100 % of the outstanding equity interests in Primal Nutrition, LLC
Open sourcekhc-20201113_d2
ConfirmedOn January 3, 2019 (the “Primal Acquisition Date”), we acquired 100 %
Open sourcekhc-20201113_d2
ConfirmedThe total cash consideration paid for Primal Nutrition was $ 201 million.
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
Confirmedexpected to reach $50m in net sales for 2018
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
ConfirmedBy Mary Ellen Shoup 29-Nov-2018 Last updated on 11-Dec-2018 at 03:11 GMT Kraft Heinz has struck a deal
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
Confirmedis expected to reach $50m in net sales for 2018
Open sourceContinue your research
Related transaction comps
WK Kellogg Co acquired by Ferrero
2025-07-10 · Confirmed
View transaction → Food & BeverageLesserEvil acquired by The Hershey Company
2025-04-03 · Confirmed
View transaction → Food & Beveragepoppi acquired by PepsiCo
2025-03-17 · Estimated
View transaction → Food & BeverageAlani Nu acquired by Celsius Holdings
2025-02-20 · Confirmed
View transaction →