Go-To Skincare acquired by BWX
BWX acquired Go-To Skincare, an Australian skincare brand on Mar 1, 2021. FundComb records estimated consideration of AUD 178m. The current comp implies EV / revenue of 4.8x. Public sources confirm the deal; valuation inputs may include estimates where transaction materials do not disclose the full economics.
Transaction summary
- Target
- Go-To Skincare
- Acquirer
- BWX
- Seller
- -
- Announced
- 2021-03-01
- Geography
- Australia
- Tags
- BeautyCPGSkincare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 50%
- First added
- 2026-06-18
- Latest update
- 2026-07-13
Value and multiples
Price / value
AUD 178M
Transaction value | AUD
Basis: FundComb estimate
Approx. $138M USD using FX date 2021-03-01 at 0.7741 AUD/USD.
EV / revenue
4.8x
Period: varies by source
Basis: FundComb estimate
EV / EBITDA
14.9x
EBITDA basis not stated
Basis: Derived from source data
Basis
- AUD 178m transaction value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
- Implied EV / revenue is 4.8x, calculated from AUD 178m value and AUD 37.0m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Implied EV / EBITDA is 14.9x, calculated from AUD 178m value and AUD 11.9m EBITDA.
Other reviewed estimates
Transaction comps can involve reported or estimated figures from different sources. FundComb uses the values above as the current canonical comp, while preserving prior reviewed estimates below for context.
Source summary
BWX enters into partnership with Go-To Skincare
EstimatedBWX announced a share purchase agreement to acquire a 50.1% interest in Go-To Skincare for approximately A$89m, valuing Go-To at A$177m enterprise value and disclosing an FY2021 EV/EBITDA acquisition multiple of 14.9x pre-synergies.
Open source