Estimated Control (50%) Closed Transaction verified BeautyCPGSkin Care

Go-To Skincare acquired by BWX

BWX acquired Go-To Skincare, an Australian skincare brand.

Transaction summary

Target
Go-To Skincare
Acquirer
BWX
Seller
-
Announced
2021-03-01
Geography
Australia
Type
Acquisition
Deal type
Control
Stake acquired
50%
First added
2026-06-18
Latest update
2026-09-29

Value and multiples

100% enterprise value

AUD 177M

100% enterprise value | AUD

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

Approx. $137M USD using FX date 2021-03-01 at 0.7741 AUD/USD.

EV / revenue

4.78x

Period: varies by source

Basis: Derived from source data

EV / EBITDA

14.9x

EBITDA basis not stated

Basis: Derived from source data

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: AUD 89.0M

Transaction value: AUD 178M

Spreadsheet lists AUD 178m valuation. The pasted note cites an AFR headline stating BWX bought a majority stake in Zoë Foster Blake's skincare brand for $89m, but the article was not fetched; public web evidence supplied verifies the transaction but not the economics.

Basis

  • BWX’s legal adviser confirms approximately AUD 89m for 50.1%, valuing Go-To at AUD 177m on a 100% enterprise-value basis. Use disclosed EV directly, not the amount paid or another stake gross-up.

Source summary

BWX takes controlling stake in Go-To Skincare, as profit soars - Inside FMCG

Confirmed
Open via Google News

100% EV basis review

Confirmed

BWX’s legal adviser confirms approximately AUD 89m for 50.1%, valuing Go-To at AUD 177m on a 100% enterprise-value basis. Use disclosed EV directly, not the amount paid or another stake gross-up.

Open source

BWX enters into partnership with Go-To Skincare

Estimated

BWX announced a share purchase agreement to acquire a 50.1% interest in Go-To Skincare for approximately A$89m, valuing Go-To at A$177m enterprise value and disclosing an FY2021 EV/EBITDA acquisition multiple of 14.9x pre-synergies.

Open source

Continue your research

Explore more comps →