Confirmed Control (51%) Closed Transaction verified Beautybeauty and cosmeticsConsumerPersonal Care

King Kylie, LLC (Kylie beauty business) acquired by Coty Inc.

Coty Inc. acquired King Kylie, LLC (Kylie beauty business), a US beauty and cosmetics brand, on Jan 6, 2020.

Transaction summary

Target
King Kylie, LLC (Kylie beauty business)
Acquirer
Coty Inc.
Seller
-
Announced
2019-11-18
Geography
United States
Type
Acquisition
Deal type
Control
Stake acquired
51%
First added
2026-10-04
Latest update
2026-10-18

Value and multiples

100% enterprise value

USD 1.2B

100% enterprise value | USD

Basis: Estimated

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

6.65x

Period: TTM 2019

Basis: Derived from source data

EV / EBITDA

26.6x

EBITDA basis not stated

Basis: Derived from source data

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: USD 600M

Coty reported $600 million consideration for its 51% ownership interest.

Basis

  • Estimated whole-company EV is US$600m / 51% = US$1.176bn. Coty reports estimated TTM revenue of US$177m and an EBITDA margin above 25%. Using 25% gives estimated EBITDA of US$44.25m and EV/EBITDA of 26.59x; EV/revenue is 6.65x.

Other reviewed estimates

Earlier estimates and their sources.

Coty and Kylie Jenner Announce Strategic Partnership to Expand Beauty Brands Globally
Revenue USD 177m | EV / revenue 6.65x
Open evidence

Source summary

Coty and Kylie Jenner Announce Strategic Partnership to Expand Beauty Brands Globally

Confirmed

Under the terms of the agreement, Coty will acquire a 51% ownership in the partnership for $600M.

Open source

Coty Inc. Reports Fiscal Second Quarter 2020 Results

Confirmed

On January 6, 2020, Coty completed the transaction to create a long-term strategic partnership with Kylie Jenner

Open source

EX-99.2

Confirmed

King Kylie, LLC (“King Kylie”) and Coty

Open source

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