Estimated Control Announced Transaction verified CPG dietary supplements Vitamins Vitamins & Supplements VMS

Nutranext acquired by Clorox

Clorox agreed to acquire Nutranext, a vitamins & supplements brand, on Mar 12, 2018.

Transaction summary

Target: Nutranext
Acquirer: Clorox
Seller: WM Partners
Announced: 2018-03-12
Geography: -
Tags: CPG dietary supplements Vitamins Vitamins & Supplements VMS
Type: Acquisition
Deal type: Control
Stake acquired: -
First added: 2026-06-19
Latest update: 2026-06-19

Value and multiples

100% enterprise value

USD 700M

100% enterprise value | USD

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

3.5x

Period not stated

Basis: FundComb estimate

EV / EBITDA

14x

EBITDA basis not stated

Basis: FundComb estimate

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: USD 700M

Google News RSS headline from NutraIngredients.com states Clorox agreed to acquire Nutranext for $700 million; full article was not fetched. Pasted spreadsheet size of 0.7 appears consistent with $0.7bn but is ambiguous on its own.

Basis

No revenue or EBITDA amounts calculated because the confirmed value type and multiple basis/period are not sufficiently sourced.

Source summary

Clorox Announces Agreement to Acquire Nutranext, a Leader in Dietary Supplements - PR Newswire

Estimated

Open via Google News

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