Celsius Holdings, Inc. receives investment from PepsiCo, Inc.
PepsiCo, Inc. made a minority investment in Celsius Holdings, Inc., a US functional energy drinks brand, on Aug 1, 2022.
Transaction summary
- Company
- Celsius Holdings, Inc.
- Investor(s)
- PepsiCo, Inc.
- Announced
- 2022-08-01
- Geography
- United States
- Tags
- Consumerconvertible preferred stockdistribution partnershipenergy drinksFood & Beveragefunctional energy drinks
- Type
- Minority
- Stake invested
- 9%
- First added
- 2026-10-04
- Latest update
- 2026-10-21
Investment and valuation context
100% enterprise value
USD 6.5B
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
9.89x
Period: FY2022 Ended December 31, 2022
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 550M
Reported aggregate purchase price for Series A Convertible Preferred Stock; this is investment consideration, not a reported enterprise value.
Basis
- PepsiCo paid $550 million for convertible preferred stock, an investment rather than a reported enterprise value. The issuer’s presentation puts PepsiCo’s ownership at about 8.5% on an as-converted basis; $550 million / 8.5% gives an estimated whole-company value of $6,470.6 million, used as the EV. Celsius’s Form 10-K reports FY2022 consolidated revenue of $653.604 million for the year ended December 31, 2022; $6,470.6 million / $653.604 million gives approximately 9.9x. That revenue year extends beyond the August 1, 2022 closing. No EBITDA figure or EBITDA multiple is reported.
Source summary
Celsius Holdings, Inc. Form 8-K, filed August 3, 2022
Estimatedfor an aggregate purchase price of $550,000,000
Open sourceCelsius and PepsiCo Announce Long-Term Distribution Agreement and Investment
Estimatedrepresenting an estimated 8.5% ownership in Celsius on an as - converted basis
Open sourceCelsius and PepsiCo Announce Long-Term Distribution Agreement and Investment
EstimatedTransaction closed August 1, 2022
Open sourceContinue your research
Related transaction comps
Bang Energy business (substantially all assets) acquired by Monster Beverage Corporation
2023-07-31 · Confirmed
View transaction → Food & BeverageWK Kellogg Co acquired by Ferrero
2025-07-10 · Confirmed
View transaction → Food & BeverageLesserEvil acquired by The Hershey Company
2025-04-03 · Confirmed
View transaction → Food & Beveragepoppi acquired by PepsiCo
2025-03-17 · Estimated
View transaction →