Merck Consumer Care acquired by Bayer
Bayer acquired Merck Consumer Care, a consumer health / otc pharmaceuticals brand.
Transaction summary
- Target
- Merck Consumer Care
- Acquirer
- Bayer
- Seller
- Merck & Co.
- Announced
- 2014-05-06
- Geography
- -
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-10-21
Value and multiples
100% enterprise value
USD 14B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
6.5x
Period not stated
Basis: FundComb estimate
EV / EBITDA
21x
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 14B
Google News/search result titles from CBS News, Medical Xpress, WSJ and others state Bayer agreed to buy Merck's consumer business for $14.2B; full articles were not fetched.
Basis
- CBS News, the Wall Street Journal and others reported that Bayer agreed to buy Merck’s consumer business for USD 14.2bn (May 2014). The 6.5x revenue and 21.0x EBITDA multiples come from FundComb’s comps spreadsheet and are not confirmed by a public source; the revenue, EBITDA and period behind them are not stated.
Source summary
Bayer to buy Merck consumer business for $14.2B - CBS News
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