Dot’s Pretzels, LLC and Pretzels, LLC d/b/a Pretzels Inc. acquired by The Hershey Company

The Hershey Company acquired Dot’s Pretzels, LLC and Pretzels, LLC d/b/a Pretzels Inc., a US pretzels and salty snacks; snack manufacturing brand, on Dec 14, 2021.

Transaction summary

Target
Dot’s Pretzels, LLC and Pretzels, LLC d/b/a Pretzels Inc.
Seller
-
Announced
2021-11-10
Geography
United States
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-10-04
Latest update
2026-10-21

Value and multiples

100% enterprise value

USD 1.2B

100% enterprise value | USD

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

4.36x

Period: 12 Months Ended September 2021

Basis: Derived from source data

EV / EBITDA

-

EBITDA basis not stated

Basis: Public source

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: USD 1.2B

Issuer-reported combined purchase price; approximately $1 billion is separately described as investment net of expected future tax benefits.

Basis

  • The reported $1.2 billion combined purchase price is used as the whole-company enterprise value; no debt/cash bridge is disclosed. The announcement reports estimated aggregate net sales of $275 million for the combined businesses for the 12 months ended September 2021; $1.2 billion / $275 million gives 4.36x EV/revenue. Hershey’s 2021 annual report separately forecasts aggregate annualized net sales over $300 million for Dot’s and Pretzels; this is a forecast, not the September 2021 figure. The release’s approximately $1 billion net of expected future tax benefits is not substituted for the purchase price. No supported EBITDA figure or multiple is available.

Source summary

Hershey Announces Intent to Acquire Dot’s Homestyle Pretzels and Pretzels Inc.

Confirmed

The total purchase price for these two proposed acquisitions is approximately $1.2 billion

Open source

The Hershey Company 2021 Form 10-K

Confirmed

Pretzels and Dot’s are expected to generate aggregate annualized net sales over $300 million.

Open source

Hershey Completes Acquisition of Dot’s Pretzels and Pretzels Inc.

Confirmed

The combined purchase price was $1.2 billion

Open source

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