Confirmed Control Announced Transaction verified BeautyCPGHair Carenatural haircarePersonal CarePersonal Care Haircare
Mielle Organics acquired by P&G Beauty
P&G Beauty agreed to acquire Mielle Organics, a hair care brand, on Jan 11, 2023.
Transaction summary
- Target
- Mielle Organics
- Acquirer
- P&G Beauty
- Seller
- -
- Announced
- 2023-01-11
- Geography
- -
- Tags
- BeautyCPGHair Carenatural haircarePersonal CarePersonal Care Haircaretextured hair caretextured haircare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-18
- Latest update
- 2026-10-21
Value and multiples
100% enterprise value
EUR 595M
100% enterprise value | EUR
Basis: FundComb estimate
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $639M USD using FX date 2023-01-11 at 1.0747 EUR/USD.
EV / revenue
5.6x
Period not stated
Basis: FundComb estimate
EV / EBITDA
22x
EBITDA basis not stated
Basis: FundComb estimate
Basis
- FundComb’s comps spreadsheet values Mielle Organics at EUR 595m, used as the whole-company enterprise value; the spreadsheet attributes the figure to Rothschild. A second spreadsheet entry for the same deal gives 5.6x revenue and 22.0x EBITDA without the underlying revenue, EBITDA or period; an earlier entry’s 6.0x revenue multiple is listed below. These are FundComb estimates, not confirmed by a public source. Business Wire reported on 11 January 2023 that Mielle joined P&G Beauty.
Other reviewed estimates
Earlier estimates and their sources.
Revenue of 99m and 6.0x revenue multiple are from the pasted spreadsheet; no public web evidence supplied for revenue, EBITDA, or multiples.
Revenue USD 99.0m | EV / revenue 6x
Source summary
Mielle Organics Joins P&G Beauty in a Major Move for Black Entrepreneurs Serving Black Women - Business Wire
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