Confirmed Control Closed Transaction verified CPGhealth foodsprotein powdersSports NutritionSupplementssupplements and health foods
Vitaco acquired by Primavera Capital
Primavera Capital acquired Vitaco, an Australia/New Zealand vitamins, supplements and health foods brand.
Transaction summary
- Target
- Vitaco
- Acquirer
- Primavera Capital
- Seller
- -
- Announced
- 2016-08-01
- Geography
- Australia/New Zealand
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-10-21
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed
Basis: FundComb estimate
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
1.5x
Period not stated
Basis: FundComb estimate
EV / EBITDA
14.7x
EBITDA basis not stated
Basis: FundComb estimate
Basis
- The 1.5x revenue and 14.7x EBITDA multiples come from FundComb’s comps spreadsheet and are not confirmed by a public source; the price, revenue, EBITDA and period behind them are not stated.
Source summary
Ex-KKR China heads negotiate to buy Vitaco, owner of Musashi, Nutra-Life
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