Vitaco acquired by Primavera Capital

Primavera Capital acquired Vitaco, an Australia/New Zealand vitamins, supplements and health foods brand.

Transaction summary

Target
Vitaco
Seller
-
Announced
2016-08-01
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-06-19
Latest update
2026-10-21

Value and multiples

100% enterprise value

Undisclosed

Value not disclosed

Basis: FundComb estimate

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

1.5x

Period not stated

Basis: FundComb estimate

EV / EBITDA

14.7x

EBITDA basis not stated

Basis: FundComb estimate

Basis

  • The 1.5x revenue and 14.7x EBITDA multiples come from FundComb’s comps spreadsheet and are not confirmed by a public source; the price, revenue, EBITDA and period behind them are not stated.

Source summary

Ex-KKR China heads negotiate to buy Vitaco, owner of Musashi, Nutra-Life

Confirmed
Open source

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