Investment and M&A transaction comps
Consumer Investment & M&A Transaction Comps
Global consumer investments, capital raises and M&A transactions across CPG, food, beverage, beauty, personal care, wellness, pet and adjacent branded categories.
| Year | Transactions | Priced | Median EV or valuation / revenue | Median EV or valuation / EBITDA |
|---|---|---|---|---|
| 2026 | 12 | 9 | 4.0x | 9.9x |
| 2025 | 14 | 14 | 3.3x | 12.7x |
| 2024 | 12 | 11 | 3.6x | 16.0x |
| 2023 | 20 | 18 | 4.0x | 20.9x |
| 2022 | 20 | 10 | 4.9x | 20.4x |
| 2021 | 25 | 20 | 4.7x | 15.2x |
| 2020 | 15 | 10 | 4.2x | 14.7x |
| 2019 | 8 | 7 | 4.3x | 17.4x |
Sortable transaction comps
Consumer transaction table
Rows with reported value
19 / 25
Acquisition EV, USD
USD 45B
Investment EV, USD
USD 1.3B
Median EV / revenue
4.2x
Selected comparison set
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Choose transactions from the table to build a quick comparison set.
25 shown of 213 matching transactions. Click any transaction row for more detail.
Values are 100% enterprise values. Multiples divide EV by full-company revenue or EBITDA. Reported prices are assumed to be EV; explicit partial-stake prices are grossed up as estimates. Amounts paid are tracked separately.
| Select for comparison | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| DECIEM Beauty Group Inc. Control (48%) | 2021-02-23 | The Estée Lauder Companies Inc. | USD 2.2B Enterprise Value | 2,200 | 4.8x | - | Canada | Confirmed 5 sources | ||
| GW Pharmaceuticals Control | 2021-02-03 | Jazz Pharmaceuticals | USD 7.2B | 7,200 | - | 12.9x | - | Confirmed 1 source | ||
| Microbiome Labs Control | 2021-01-06 | Novozymes | USD 125M Consideration | 125 | 3.1x | 6.0x | United States | Confirmed 1 source | ||
| Hu Master Holdings (Hu Products) Control (100%) | 2021-01-05 | Mondelēz International | Undisclosed Enterprise Value | Undisclosed | - | - | United States | Confirmed 1 source | ||
| Every Man Jack Control | 2020-12-01 | The Carlyle Group | Undisclosed Undisclosed | Undisclosed | - | - | United States | Confirmed 1 source | ||
| Zicam Control | 2020-12-01 | Church & Dwight | USD 530M Consideration | 530 | 5.9x | 14.7x | United States | Confirmed 1 source | ||
| Smarty Pants Control | 2020-11-25 | Unilever | Undisclosed | Undisclosed | 4.0x | - | - | Confirmed 1 source | ||
| KIND North America Control | 2020-11-17 | Mars, Incorporated | USD 5.0B Enterprise Value | 5,000 | - | - | United States | Estimated 2 sources | ||
| Supreme Holdings, Inc. Control (100%) | 2020-11-09 | VF Corporation | USD 2.1B Enterprise Value | 2,100 | 4.2x | - | United States | Confirmed 4 sources | ||
| Valagro Control (10%) | 2020-10-06 | Syngenta Group | Undisclosed Undisclosed | Undisclosed | 3.4x | 17.5x | Global | Confirmed 1 source | ||
| Care/of Control | 2020-08-31 | Bayer | USD 225M | 225 | - | - | United States | Confirmed 1 source | ||
| Gymshark Capital Raise (21%) | 2020-08-14 | General Atlantic | GBP 1.0B Estimated Enterprise Value | 1,310 | 3.9x | - | United Kingdom | Confirmed 2 sources | ||
| Cremo Control | 2020-08-04 | Edgewell Personal Care | USD 235M Consideration | 235 | 4.1x | - | US | Confirmed 1 source | ||
| Thayers Natural Remedies Control | 2020-06-18 | L'Oréal | USD 400M Rumored Value | 400 | 7.3x | 13.3x | - | Estimated 1 source | ||
| Vital Proteins Control | 2020-06-10 | Nestlé Health Science | Undisclosed | Undisclosed | 4.3x | - | - | Confirmed 1 source | ||
| Charlotte Tilbury Control (73%) | 2020-06-04 | Puig | EUR 1.5B Enterprise Value | 1,713 | - | - | United Kingdom | Confirmed 5 sources | ||
| Golden Goose Control | 2020-02-12 | Permira | EUR 1.3B Estimated Enterprise Value | 1,419 | 5.0x | - | Italy | Estimated 7 sources | ||
| 2020-02-01 | ADM | Undisclosed | Undisclosed | - | - | Brazil | Unknown 1 source | |||
| Dermira Control | 2020-01-10 | Eli Lilly | USD 1.1B Transaction Value | 1,100 | - | - | - | Confirmed 2 sources | ||
| Tiffany & Co. Control (100%) | 2019-11-25 | LVMH Moët Hennessy Louis Vuitton SE | USD 16B Enterprise Value | 16,200 | 3.6x | 16.8x | United States | Confirmed 8 sources | ||
| King Kylie, LLC (Kylie beauty business) Control (51%) | 2019-11-18 | Coty Inc. | USD 1.2B Enterprise Value | 1,176 | 6.7x | 26.6x | United States | Confirmed 3 sources | ||
| Dr. Jart+ Control (67%) | 2019-11-18 | The Estée Lauder Companies | USD 1.7B Enterprise Value | 1,700 | 3.4x | - | South Korea | Estimated 2 sources | ||
| Drunk Elephant Holdings, LLC Control | 2019-10-08 | Shiseido Americas Corporation | USD 845M Enterprise Value | 845 | 8.5x | - | United States | Confirmed 4 sources | ||
| Quest Nutrition Control | 2019-08-22 | The Simply Good Foods Company | USD 1.0B Consideration | 1,000 | 2.9x | 17.4x | United States | Estimated 1 source | ||
| Filorga Control | 2019-07-11 | Colgate-Palmolive | EUR 1.5B Equity Purchase Price | 1,690 | 8.3x | - | France | Confirmed 4 sources |