Investment and M&A transaction comps
Beauty Brand Investment & M&A Transaction Comps
Beauty, personal care, cosmetics, skin care, hair care and related brand transactions.
49
Reviewed transactions
34
With price data
4.6x
Median EV or valuation / revenue
16.7x
Median EV or valuation / EBITDA
| Year | Transactions | Priced | Median EV or valuation / revenue | Median EV or valuation / EBITDA |
|---|---|---|---|---|
| 2025 | 6 | 6 | 3.8x | 13.5x |
| 2024 | 3 | 3 | 3.6x | 10.6x |
| 2023 | 6 | 6 | 4.2x | 22.0x |
| 2022 | 4 | 3 | 4.9x | 21.4x |
| 2021 | 8 | 7 | 4.7x | 15.3x |
| 2020 | 4 | 3 | 5.7x | 13.3x |
Sortable transaction comps
Beauty transaction table
Rows with reported value
12 / 24
Acquisition EV, USD
USD 12B
Investment EV, USD
USD 80.0M
Median EV / revenue
4.8x
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24 shown of 49 matching transactions. Click any transaction row for more detail.
Values are 100% enterprise values. Multiples divide EV by full-company revenue or EBITDA. Reported prices are assumed to be EV; explicit partial-stake prices are grossed up as estimates. Amounts paid are tracked separately.
| Select for comparison | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Vegamour Minority | 2021-04-13 | General Atlantic | USD 80.0M Investment Amount | 80 | 3.0x | 15.0x | - | Confirmed 1 source | ||
| Go-To Skincare Control (50%) | 2021-03-01 | BWX | AUD 177M Enterprise Value | 137 | 4.8x | 14.9x | Australia | Estimated 3 sources | ||
| DECIEM Beauty Group Inc. Control (48%) | 2021-02-23 | The Estée Lauder Companies Inc. | USD 2.2B Enterprise Value | 2,200 | 4.8x | - | Canada | Confirmed 5 sources | ||
| Every Man Jack Control | 2020-12-01 | The Carlyle Group | Undisclosed Undisclosed | Undisclosed | - | - | United States | Confirmed 1 source | ||
| Cremo Control | 2020-08-04 | Edgewell Personal Care | USD 235M Consideration | 235 | 4.1x | - | US | Confirmed 1 source | ||
| Thayers Natural Remedies Control | 2020-06-18 | L'Oréal | USD 400M Rumored Value | 400 | 7.3x | 13.3x | - | Estimated 1 source | ||
| Charlotte Tilbury Control (73%) | 2020-06-04 | Puig | EUR 1.5B Enterprise Value | 1,713 | - | - | United Kingdom | Confirmed 5 sources | ||
| King Kylie, LLC (Kylie beauty business) Control (51%) | 2019-11-18 | Coty Inc. | USD 1.2B Enterprise Value | 1,176 | 6.7x | 26.6x | United States | Confirmed 3 sources | ||
| Drunk Elephant Holdings, LLC Control | 2019-10-08 | Shiseido Americas Corporation | USD 845M Enterprise Value | 845 | 8.5x | - | United States | Confirmed 4 sources | ||
| Filorga Control | 2019-07-11 | Colgate-Palmolive | EUR 1.5B Equity Purchase Price | 1,690 | 8.3x | - | France | Confirmed 4 sources | ||
| Ci:z Holdings Co., Ltd. Control | 2018-10-23 | Johnson & Johnson | USD 2.1B | 2,100 | 4.5x | 22.0x | Japan | Confirmed 1 source | ||
| Native Deodorant Control | 2017-11-15 | Procter & Gamble | USD 100M Enterprise Value | 100 | - | - | United States | Confirmed 2 sources | ||
| Viviscal Control | 2017-01-20 | Church & Dwight | Undisclosed | Undisclosed | 3.6x | 17.8x | - | Confirmed 1 source | ||
| Too Faced Control (100%) | 2016-11-14 | The Estée Lauder Companies Inc. | USD 1.4B Enterprise Value | 1,450 | 5.4x | - | United States | Confirmed 2 sources | ||
| WATERPIK Control | - | Church & Dwight | Undisclosed | Undisclosed | - | - | - | Confirmed 11 sources | ||
| ANUSOL and RECTINOL Control | - | Church & Dwight Co., Inc. | Undisclosed | Undisclosed | - | - | - | Confirmed 5 sources | ||
| Spencer Forrest, Inc. Control | - | Church & Dwight | Undisclosed | Undisclosed | - | - | - | Confirmed 5 sources | ||
| Forest Essentials Control | - | The Estée Lauder Companies Inc. | Undisclosed | Undisclosed | - | - | India | Confirmed 4 sources | ||
| M·A·C Control | - | The Estée Lauder Companies Inc. | Undisclosed | Undisclosed | - | - | - | Confirmed 2 sources | ||
| Have & Be Co. Ltd. (Dr.Jart+) Control | - | The Estée Lauder Companies Inc. | Undisclosed | Undisclosed | - | - | South Korea | Confirmed 2 sources | ||
| Twinlab Brands Control | - | cbdMD | Undisclosed | Undisclosed | - | - | - | Confirmed 2 sources | ||
| Ci FLAVORS Control | - | KKR | Undisclosed | Undisclosed | - | - | Japan | Confirmed 2 sources | ||
| Twinlab Control | - | cbdMD | Undisclosed Consideration | Undisclosed | - | - | - | Confirmed 2 sources | ||
| Clean Your Dirty Face Control | - | Gorgeous Collective | Undisclosed Undisclosed | Undisclosed | - | - | - | Confirmed 1 source |
FundComb transaction comps are informational only. Prices are shown as estimated enterprise value where available, with USD used as the default sorting currency; revenue and EBITDA multiples are shown where available. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.