Confirmed Control Closed Transaction verified Beverage CPG RTD spirits vodka

Au Vodka acquired by Sazerac

Sazerac acquired Au Vodka, a UK beverage brand, on Sep 14, 2026.

Transaction summary

Target: Au Vodka
Acquirer: Sazerac
Seller: -
Announced: 2026-08-17
Geography: United Kingdom
Tags: Beverage CPG RTD spirits vodka
Type: Acquisition
Deal type: Control
Stake acquired: -
First added: 2026-09-27
Latest update: 2026-10-21

Value and multiples

100% enterprise value

GBP 500M

100% enterprise value | GBP

Basis: Reported / rumored

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

Approx. $678M USD using FX date 2026-08-17 at 1.3559 GBP/USD.

EV / revenue

Period not stated

Basis: FundComb estimate

EV / EBITDA

EBITDA basis not stated

Basis: FundComb estimate

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Rumored Value: GBP 500M

Sazerac's closing release says terms were not disclosed. Dealroom (2026-09-20) records £500m as media-reported EV, citing Independent/Kamcity; Bloomberg Law (2026-09-14) separately reports a value above £300m ($404m), citing a person familiar with the matter. The £500m figure is unconfirmed; no supported USD conversion for that figure was provided.

Basis

Media reports put Au Vodka’s enterprise value at GBP 500m; Sazerac did not disclose terms, so the figure is unconfirmed. It is used as the whole-company value, with no stake adjustment.

Source summary

Sazerac Completes Acquisition of Au Vodka, Accelerating Global Growth and Expanding on Diverse Portfolio of Brands

Confirmed

Sazerac/PR Newswire confirms the acquisition closed on 2026-09-14 and says transaction terms were not disclosed. Bloomberg Law reports a value above £300m ($404m), citing a person familiar with the matter; Dealroom records £500m as media-reported EV, citing Independent/Kamcity. These are unconfirmed reports, not company-disclosed terms.

Open source

Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio

Confirmed

The Fireball owner has signed a binding agreement to acquire Au Vodka, a top-selling UK RTD vodka brand. The deal continues Sazerac's two-year buying spree and marks its largest push yet into the UK market.

Open source

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